Choosing the right marketing company is the toughest job as every company seems to be money making. When it comes to choosing an SEO Company, make a research, collect relevant data, know pros & cons of the company, go for the portfolios, check for the results and opt them. Aww!! Is it so simple doing so!! Of course not, if we are not technical that much to promote our own company how can we judge the SEO Company in technical terms. No worries follow the below-mentioned points while looking for the Best SEO Company for your business promotion:-
1. Business Goals: – Hiring an SEO Company needs specific goals which are to be achieved. A Blogger wants traffic on his website, an e-commerce company needs more clients to buy the things online, service providers looks for the lead generation, manufacturing company adopts branding as a Goodwill. Make a checklist of the business you are running, nature of services/ products you are offering, goals you want your SEO Company to accomplish. Deciding the beginning parameters will help you explain the same to the online marketing company and the same company will move forward to accomplish the pre-decided goals & objectives.
2. Resources: – Here resources refer to the tools and techniques through you are going to select an SEO Company. You can take reference of your friends, relatives & competitors. You may Google for the “SEO Company in Gurgaon” of the particular location you are looking for and may opt for the top 10 SEO Companies. You may choose the SEO Company from the classified sites or listing sites. Referral companies are beneficiary as they are getting reference because they must have worked well. Top ranking companies may be selected as they can follow the same pattern which they are using for themselves to rank their own websites. Listing websites will make your search area more wide. Make a research and opt through the relevant resources.
3. Pricing: Expensive things may not guarantee for fruitful results, these companies may be working to make money only. We can see too many examples that charges high, take advance for 3-6 months and results are zero. In fact, it is also not advisable to choose for the freelancer, as they may be cheaper in prices, but you can’t expect long-term results. Lack of physical presence also loses trusts. Choose the company which is asking for the genuine prices only or giving you valuable advises on how to grow your business.
4. Case Studies: – To judge the SEO Company, their portfolios or case studies may be analyzed. Do not let anyone experiment on your website. Instead, choose the one who have already worked on the same platform. Live case studies will build a confidence within clients and long lasting professional relationship can be built up.
5. Reporting Methods: – Many SEO Companies can be seen hiding or not sharing the results report which is unethical. While consulting any SEO Company, always seek for the reporting methods they must be offering to the clients. Usually, Clients who are non-technical always ask for the “keywords rank Report: as it helps them to understand the performance better. Where as many clients may demand “Strategy Report” for which SEO company feel hesitate as they feels like licking their professional confidential data. Whatever the report is, it should be on timely basis. Monthly report is better to understand the performance as no results happen overnight.
6. Feedbacks & Follow-Ups:- It is quite wondering but companies can be seen contacting at the time of SEO payment only. It is wrong; a trusted SEO company is the one who keeps updating the clients with the results, feedback and follow-ups. Regular communication build trusts and helps the clients to understand the hurdles which is stopping the website to be on top rank. Regular follow-ups with the clients help them to measure the website optimization process also.
7. Ethical SEO Practices: – Many company claims to offer top ranking within one month. Never ever trust such companies as they may be taking help of Black Hat SEO. No doubt, it may rank your website faster as possible, but it may also lead to penalize your website in future. Have patience and continue with the company which relies upon the ethical SEO services only. Results may take time but once the results are positive, that will be for long term.
8. Experience: – We never recommend choosing the fresher ones. Every company as a right to show the talent and no company can build overnight. Every SEO company or agency starts their contribution through freelancing activities or working for another companies. Later, they make a stand as individual SEO Company. Whatever the things is, always go for the experienced SEO professionals whether you are hiring for your in-house team, or as an agency or as an SEO Consultant. Experience has the power to beat the difficulties and to beat the toughest competitions.
9. Expertise: – SEO can never be possible without website development activities. Once you hire an SEO company, you must always choose the one which have in-house web developers, graphic designers, Content Writers. Various expertises working in a group will bring fruitful SEO results. You may ask to company if they are having competent professionals or working through freelancers. Arrange an official meeting with the company and check for the office staff availability.
10. Establishment: – Dealing with the Company through phone will never guarantee a physical presence or ethical establishment. Before, signing an agreement with the prospective company, it is always advisable to visit the company, to check the infrastructure and the facilities they are offering. Physical presence, equipment and competent staff will bring surety to choose the SEO Company as your business promoter or not.
Listen to everything but follow based on your own research. You may take the help of trial and error method. If you are signing SEO agreement with the new company or the fresh company, always go for the short term agreement. See and analysis the performance meanwhile and then go for the long term proposal. Always keep in mind, SEO is an ongoing activity, once you stop SEO after getting top ranking, the competitor will overtake your position through continuous SEO or online promotion activities. Make It long-lasting instead of short term and choose the Diligent SEO Company with sure expertise.